Shopify expert for UK brands who want more orders
I'm Abdullah Ashraf, a performance marketer and Shopify specialist. I design, build and grow Shopify stores for UK brands: store design, development, migrations, SEO and Meta and Google Ads, all from one person. Fixed prices from £695, UK working hours, and you talk to me directly.
- 4+ years in performance marketing
- 11 live Shopify stores
- ROAS up to 31x
Brands I've worked with
What I've built
Real, live Shopify stores. For Organic Inn, Jackie Dalton and Ornavo, I lead the marketing today.
Results in numbers
Years running Meta and Google Ads for DTC brands
Highest ROAS delivered for a client campaign
Live Shopify stores in my portfolio
Industries, from skincare and watches to food and home
One person looks after the whole journey
Most stores lose sales in the gaps between a designer, a developer and an ads freelancer. I handle every step, so the ad, the landing page and the checkout all work together.
The ad
Meta and Google campaigns built on creative and persona testing.
The landing page
A page that matches the ad's promise, so clicks don't bounce.
The product page
Photos, reviews and delivery details that answer every doubt.
The checkout
UK payments, Klarna and wallets set up to reduce drop-off.
The follow-up
Email flows that recover baskets and bring customers back.
Services built around sales, not just looks
Six core services, each with fixed pricing. Every one connects to the others, which is where the growth comes from.
Meta and Google Ads
Creative and persona testing, full-funnel campaigns and careful scaling, tracked against real Shopify orders.
from £249/mo
Store design
A brand-led store that sells on mobile, built with editable Shopify sections.
from £695
CRO and A/B testing
Find where visitors drop off, fix it, and prove it with tests. Includes website audits and a clear testing plan.
from £249Shopify development
Custom sections, apps and integrations, built clean and fast, always on a duplicate theme first.
£35/hrSEO and AI search
Rank on Google and get recommended by ChatGPT, Perplexity and Google's AI answers.
from £199/moMigration to Shopify
Move from WooCommerce, Wix, Etsy or Visualsoft and keep your rankings, customers and orders.
from £495Brands I lead marketing for
Three brands where I run marketing today, not just a one-off build. Choose one to see the store.
Ads that are tested, not guessed
Performance marketing is my background. Every campaign starts with clear numbers and a testing plan, then scales only what's proven.
Creative and persona testing
New hooks, formats and audiences every week, judged on cost per purchase.
Break-even ROAS first
We agree the ROAS your margins need before a pound is spent.
AI-assisted creative
Static, carousel, video and animated ads produced quickly for testing.
Illustrative example, not client data.
Designed for the phone first
Most UK shoppers buy on their phones, so every store starts on a small screen. Swipe through real stores I've worked on.
Free 60-second store health check
Answer six yes-or-no questions. You'll get a score and the fixes that usually add the most sales.
Freelancer, agency or do it yourself?
An honest comparison. The right choice depends on your budget, your timeline and how much you want to learn.
| Working with me | Large agency | Do it yourself | |
|---|---|---|---|
| Starter store price | From £695 | Usually £3,000+ | Theme cost plus your time |
| Who you talk to | The person doing the work | An account manager | Help docs and forums |
| Store, ads and email together | One person, one plan | Often separate teams | You learn each one |
| Small changes | Usually same or next day | Ticket queue | As fast as you can learn |
| Best for | Startups and brands up to about £1m a year | Large brands with big budgets | Testing an idea on a tight budget |
From first call to first order
A clear, four-step process. Most Starter stores go live in about two weeks.
Free call
20 minutes on your products, customers and goals.
Day 1Fixed quote and design
A written quote, then homepage and product page designs to approve.
Days 2 to 7Build and set up
Theme, products, payments, shipping, VAT, tracking and SEO.
1 to 4 weeksLaunch and grow
Every checkout tested, then growth with ads, SEO and email.
Ongoing
Stores built around how your customers buy
Every industry has its own rules and habits, from allergen labels to ring sizes. I've worked across food, fashion, home, beauty and watches.
Clear prices, agreed before we start
Every quote is fixed and in writing. Shopify's own plan is paid directly to Shopify.
Starter store
About 2 weeks
- Premium theme set up in your brand
- Up to 50 products added
- UK payments, shipping and VAT
- Legal pages and cookie consent
- SEO basics and Search Console
Growth store
3 to 4 weeks
- Everything in Starter
- Custom homepage and product pages
- Up to 250 products
- Klaviyo welcome and abandoned-cart emails
- GA4, Meta pixel and Conversions API
Custom build
4 to 8 weeks
- Bespoke theme sections
- Migration from another platform
- Integrations such as Xero or a 3PL
- Speed and Core Web Vitals targets
- Full technical SEO
Hi, I'm Abdullah Ashraf
I'm a performance marketer and Shopify specialist. I've spent 4+ years helping DTC brands grow with Meta and Google Ads, creative testing and stores built to convert.
Head of Digital Marketing, Organic Inn
Creative Ads Lead, Ornavo
Head of Digital Marketing, Jackie Dalton Watches
Built for selling in the UK
The details that trip up UK stores, handled from day one. Free guides if you'd like to learn how.
VAT and tax
UK VAT, EU sales and IOSS set up correctly in Shopify.
UK shipping
Royal Mail, Evri and DPD rates, labels and tracking.
Payments
Shopify Payments, Apple Pay, PayPal, Klarna and Clearpay.
Returns rules
A returns policy that meets UK consumer law.
GDPR and cookies
Privacy and cookie consent that follow UK rules.
Starting from scratch?
The complete guide to launching a Shopify store in the UK.
Free tools and guides for UK store owners
Work out your costs, check your margins and learn the rules before you spend a penny.
How much does a Shopify store cost in the UK?
Read itComparisonShopify vs WooCommerce for UK businesses
Read itGuideThe complete Shopify SEO guide for UK stores
Read itGet in touch, your way
Choose whichever is easiest. Every message gets a real reply from me, not a bot.
Fastest way to reach me. Replies within one working day.
Chat on WhatsAppCall
Prefer to talk? Call +92 302 2803753, UK business hours.
Call nowSend details, files or a brief to hello@ecomexpert.uk.
Send an emailFree 20-minute call
A no-obligation call with a fixed quote afterwards.
Book a callQuestions UK store owners ask
Can't see your question? Browse 200 answers or ask me directly.
How much does a Shopify store cost in the UK?
My Shopify store builds start at £695 for a Starter store, £1,295 for a Growth store and £2,495 for a custom build. You also pay Shopify's own monthly plan, which starts at £25 a month on Basic when billed monthly. See the UK cost guides.
How long does it take to build a Shopify store?
A Starter store takes about 2 weeks, a Growth store 3 to 4 weeks, and a custom build 4 to 8 weeks. The biggest factor is how quickly product information and photos are ready.
Can you move my store from WooCommerce, Wix or Etsy to Shopify?
Yes. I migrate products, customers and order history, and set up 301 redirects from your old URLs so you keep your Google rankings. See migration services.
Do you run ads as well as building the store?
Yes. I manage Meta (Facebook and Instagram), Google Shopping and TikTok ads, from £249 a month plus your ad spend, so the person who built your store also drives traffic to it.
Will I own my Shopify store?
Yes. The store is created in your name, on your Shopify account, and you own the theme, content and data. I work on it through a collaborator account that you can remove at any time.
Are you part of Shopify?
No. I'm an independent developer who specialises in building on Shopify. I'm not affiliated with or endorsed by Shopify Inc.
Let's grow your store
Tell me what you sell and where you're stuck. You'll get honest advice and a fixed quote, even if we don't end up working together.